The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. 

A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Delivery method 

Technical qualifications delivery through eLearning, Virtual Classrooms

On-site support from a dedicated Work Based Coach to support the development of a competency portfolio

Regular Progress reviews

End point assessment and interview

Role Profile

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. 

A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Typical Job Roles 

Digital Marketing Assistant / Executive

Digital Marketing / Social Media Coordinator

Content Co-ordinator

Email Marketing Assistant

Assessment:

Portfolio: Apprentices will be required to build a portfolio containing evidence from real work projects which have been completed, in the workplace, during the apprenticeship. The apprentice’s portfolio should evidence the following skills and competencies:

Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication 

Research: analyses and contributes information on the digital environment to inform short and long-term digital communications strategies and campaigns 

Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives 

Data: reviews, monitors and analyses online activity and provides recommendations and insights to others 

Customer service: responds efficiently to enquiries using online and social media platforms. 

Problem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms 

Analysis: understands and creates basic analytical dashboards using appropriate digital tools 

Implementation: builds and implements digital campaigns across a variety of digital media platforms 

Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click 

Uses digital tools effectively 

Digital analytics: measures and evaluates the success of digital marketing activities 

Interprets and follows: 

latest developments in digital media technologies and trends,

marketing briefs and plans

company defined ‘customer standards’ or industry good practice for marketing 

company, team or client approaches to continuous integration 

Can operate effectively in their own business’s, their customers’ and the industry’s environments