Digital Marketer – Level 3 Apprenticeship Standard

Delivery
Delivery:
Delivered over 13 months (plus) up to 3 months for End Point Assessment (EPA) completion
Delivery method
- Technical qualifications delivery through eLearning, Virtual Classrooms
- On-site support from a dedicated Work Based Coach to support the development of a competency portfolio
- Regular Progress reviews
- End point assessment and interview
Role profile
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
Assessment & Qualification
Delivery method
Technical qualifications delivery through eLearning, Virtual Classrooms
On-site support from a dedicated Work Based Coach to support the development of a competency portfolio
Regular Progress reviews
End point assessment and interview
Role Profile
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
Typical Job Roles
Digital Marketing Assistant / Executive
Digital Marketing / Social Media Coordinator
Content Co-ordinator
Email Marketing Assistant
Assessment:
Portfolio: Apprentices will be required to build a portfolio containing evidence from real work projects which have been completed, in the workplace, during the apprenticeship. The apprentice’s portfolio should evidence the following skills and competencies:
Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
Research: analyses and contributes information on the digital environment to inform short and long-term digital communications strategies and campaigns
Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
Customer service: responds efficiently to enquiries using online and social media platforms.
Problem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
Analysis: understands and creates basic analytical dashboards using appropriate digital tools
Implementation: builds and implements digital campaigns across a variety of digital media platforms
Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
Uses digital tools effectively
Digital analytics: measures and evaluates the success of digital marketing activities
Interprets and follows:
latest developments in digital media technologies and trends,
marketing briefs and plans
company defined ‘customer standards’ or industry good practice for marketing
company, team or client approaches to continuous integration
Can operate effectively in their own business’s, their customers’ and the industry’s environments
Course |
Core content |
Learning modes available |
BCS Level 3 Award in Principles of Coding |
Understands and develops an appreciation of logic |
Distance learning pack: |
BCS Level 3 Certificate in Marketing Principles |
Understands and can apply basic marketing principles |
Distance learning pack plus either: |
Google Analytics Individual Qualification |
The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions. |
eLearning (workplace or Tech Labs) |